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Southeast Asia's Student-First Agency

Company Profile 2026

AUFIN is an independent study abroad consultancy headquartered in Makassar, Indonesia — guiding students from 27 countries toward top universities, entirely free of charge for core services.

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Key Metrics — 2026
500+
Partner universities across 20+ countries
27
Countries with active student leads
84+
Qualified leads per month, organically
70%
Of leads ready to enroll in 2026
500+
Partner Universities
27
Countries Reached
84+
Monthly Leads
Who We Are
Access University for International Education

AUFIN is an independent study abroad consultancy and scholarship facilitator based in Makassar, South Sulawesi, Indonesia. Since founding, AUFIN has guided hundreds of students across Indonesia and 26 other countries toward world-class universities — at zero cost to the student for core advisory services.

Mission

Make international higher education accessible and affordable for every Indonesian student, regardless of financial background.

Vision

Southeast Asia's most trusted and student-first study abroad agency — known for integrity, impact, and global reach.

Values

Integrity · Excellence · Accessibility · Transparency · Global Mindset — embedded in every student interaction.

Why AUFIN
The Student-First Difference

Free Core Services

All university counseling, application support, SOP review, and pre-departure guidance at zero cost to every student.

500+ University Network

Pre-negotiated agreements with 500+ universities across 20+ countries — immediate access to top programs worldwide.

Global Reach

Active student leads from 27 countries with a highly motivated, conversion-ready applicant pool across all degree levels.

End-to-End Guidance

From initial consultation to post-admission support — AUFIN accompanies students through every step of their journey.

Scholarship Access

5 dedicated scholarship programs for eligible students enrolling through AUFIN partner universities.

Proven Traction

84+ organic leads per month. 70% ready to enroll in 2026. 98.2% of applicants with no visa refusal history.

Our Space
AUFIN Office — Makassar, South Sulawesi

AUFIN operates from a dedicated office in Makassar, equipped with a counseling room, student lounge, customer service desk, and meeting areas for in-person consultations.

Counseling Room
Counseling & Consultation Room
Student Lounge
Student Lounge & Waiting Area
Admission Room
Admission Room & CS Desk
AUFIN Office Lobby
AUFIN Office Lobby
Pantry Room
Pantry Room
Makassar by the Sea
Makassar by the Sea
What We Offer
Services & Revenue Model

AUFIN operates a freemium model: core advisory services are offered free to students, building trust and volume. Revenue is generated through premium products, institutional partnerships, and university commissions.

Free Services

University Mentoring & ApplicationEnd-to-end counseling, university selection, and full application support at zero cost.
SOP & LOR ReviewExpert feedback on Statement of Purpose and Letters of Recommendation.
AUFIN Scholarships5 scholarship programs for eligible students enrolling via AUFIN partner universities.
Pre-Departure SupportVisa guidance, accommodation matching, and cultural preparation.
Market Traction
Lead Analytics — Apr 19 · May 19, 2026
84
Total leads in 30 days
27
Countries represented
66%
Found via Google Search
70%
Ready to enroll in 2026
57%
Seeking Master's degree

Top Countries of Origin

Indonesia
22.6%
Nigeria
16.7%
Pakistan
11.9%
India
8.3%
Ghana
4.8%

Preferred Study Destination

United Kingdom
17.9%
Germany
13.1%
Australia
8.3%
France
7.1%
USA
6.0%
Leadership
Our Team
RL
Rohmi Lestari
Owner & Founder

Built AUFIN from the ground up with a clear vision: democratise access to international education. Provides strategic direction and sets AUFIN's ethical standards.

AF
Aunana Finajakh
CEO & Head of Business Operations

Manages AUFIN's full operational landscape — from strategic partnerships and university agreements to day-to-day management and revenue growth.

WG
Wika Gessan Spetiyanto
Admission Specialist

Leads all student admission processes: document preparation, university applications, and direct liaison with partner institutions worldwide.

Zidni Muflikhati
Brand Ambassador

Represents AUFIN's mission through authentic storytelling and community engagement, inspiring prospective students worldwide.

Zidni Muflikhati — Brand Ambassador
Brand Ambassador
Zidni Muflikhati

The face of AUFIN's mission — inspiring a generation of students to pursue world-class education through authentic storytelling, community leadership, and lived experience as a global scholar.

Zidni represents the real impact of what AUFIN makes possible: a future without borders, accessible to every student with the ambition to reach for it.

Official AUFIN Brand Ambassador
Partnership & Investment
Why Partner with AUFIN?

AUFIN is actively seeking strategic partners and investors who share our mission. We offer a proven operational model, a growing brand, and demonstrated demand across 27 countries.

Proven Demand

84+ qualified leads per month organically, from 27 countries, with 70% ready to enroll in 2026.

Scalable Digital Model

Digital-first operations enable rapid geographic expansion across Indonesia and Southeast Asia.

500+ University Network

Pre-negotiated agreements across 20+ countries create an immediate competitive moat.

Multiple Revenue Streams

Commissions, product sales, vouchers, and institutional partnerships provide diversified income.

High Social Impact

Directly enables access to world-class education — strong alignment with ESG and CSR mandates.

Dedicated Leadership

Owner + CEO + Admission Specialist + Brand Ambassador covering all critical business functions.

Marketing Infrastructure
Our Marketing Technology Stack

AUFIN runs a fully integrated digital marketing stack — from organic social and paid ads through to CRM, email automation, and WhatsApp follow-up. Every lead is captured, tracked, and nurtured end-to-end.

Company Profile 2026 Full-funnel marketing stack diagram: traffic sources flow into WordPress website, through Fluent Forms, into CRM and communications tools, and finally to student consultation and enrollment. AUFIN — Marketing Technology Stack Full funnel: from traffic to enrolled student TRAFFIC SOURCES Instagram Organic + Ads Facebook Organic + Ads Google Search 66% of all leads WhatsApp Direct Referral & Direct WEBSITE HUB WordPress — aufin.org Fluent Forms plugin · Student intake · Consultation booking · Lead capture CAPTURE & ROUTE Fluent Forms + Fluent CRM Lead form · Auto-tag by country & degree · Route to CRM pipeline · Trigger email sequence CRM & COMMUNICATIONS WhatsApp Plus CRM Chat · Follow-up Broadcast campaigns Email Marketing Fluent CRM + Outlook Nurture sequences Social Retargeting Instagram + Facebook Ads Custom audiences NURTURE & CONVERT Student Consultation Booked via website · In-office or online · Guided by Admission Specialist University Application & Enrollment 500+ partner universities · Pre-departure support · 100% free core service Lead enters from the top · Enrolled student exits at the bottom

Fully Remote Operations

All AUFIN business activities — student counseling, university applications, team collaboration, partner communications, and marketing — are conducted fully remotely. Our digital-first model enables us to serve students from 27 countries without geographic constraints, scaling across Southeast Asia and beyond with zero physical expansion cost.

Remote counseling Online consultations Digital-first team Async collaboration Global reach 27 countries served
Ecosystem
Our Partner Network

AUFIN operates within a curated ecosystem of university, agency, insurance, payment, loan, and test partners. All relationships are commission-based except Payment Gateway and English Test partnerships.

AUFIN aufin.org Makassar, Indonesia DIRECT UNIVERSITY PARTNERS IBS Hungary ibs-b.hu · Commission Shinawatra Univ. siu.ac.th · Commission Jain University jainuniversity.ac.in · Commission Facultet School facultet.school · Commission +500 via agency partners below AGENCY PARTNERS ApplyBoard applyboard.com · Commission Crizac crizac.com · Commission GAC Portal gacportal.com · Commission + More agencies 500+ universities accessible INSURANCE PARTNERS Anna Link OSHC · Commission IMG Insurance imglobal.com · Commission STUDENT LOAN MPower mpowerfinancing.com · Commission Passage passage.com · Commission PAYMENT & ENGLISH TEST HotMart hotmart.com No commission Bank Transfer Direct No commission Duolingo DET — Voucher only (no commission) Legend: Direct university partner Agency partner Insurance Student loan Payment / Test ★ All commission-based except Payment & DET
Direct University Partners
IBS Hungary Shinawatra University Jain University Facultet School
+ 500 via agency networks · Commission-based
Agency Partners
ApplyBoard Crizac GAC Portal
+ More agency networks
500+ universities accessible · Commission-based
Insurance Partners
Anna Link (OSHC) IMG Insurance
Commission-based
Student Loan Partners
MPower Financing Passage
Commission-based
Payment Gateway
HotMart
Bank Transfer
No commission — direct revenue
English Test
Duolingo DET
Voucher only — no commission
Born by the Sea

Born by the Sea, Bound for the World

AUFIN was founded on the coast of South Sulawesi. We work 100% remote from here to send students to universities worldwide.

Ready to Partner with AUFIN?

WhatsApp

+62 851-7990-2543

Instagram

@aufin.studyabroad